Sustainable Coastlines Ambassadors


Sustainable Coastlines is a registered New Zealand charity, on a mission to enable people to look after the coastlines and waterways they love. They deliver coastal clean-up events, educational programmes, public awareness campaigns, and riparian planting projects, working with volunteers, interns, ambassadors and local community groups to enable them to deliver these activities in their own communities.

“We’re delighted to have Scott and Mig on board as Brand Ambassadors”, says Stephanie Vercoe, Strategic Partnerships Director at Sustainable Coastlines. “Their passion for the cause is obvious, having already helped host 2 major public beach clean ups in Auckland and Christchurch, that removed over 14,000 litres of rubbish from our coastlines. Scott and Mig see the effects of plastic in our oceans first hand, floating in the ocean and in the bellies of fish. Their ability to bring our message to a wider audience and influence people who are so connected with the ocean is fantastic. Encouraging their fans to make changes in their everyday lives that have a positive impact on the beautiful coastlines and waterways of Aotearoa.”

“We spend so much time out on the water. We live and breathe marine life and so it’s more important than ever to make sure our activities and actions around our waterways don’t have a negative impact on the natural environment” explains Scott Parry, Company Director and Presenter of Fishing and Adventure.

Scott and Mig use the Fishing and Adventure platform to help educate fellow kiwis around sustainable fishing and alternative fishing practices to ensure the environment is looked after. “When we go out, it’s about getting a feed for the whanau. When possible, big fish are left for breeding and go back into the ocean” Explains Mig Rumney, Co Presenter of Fishing and Adventure. “It’s also important to help educate people when to catch a species. While you can get crayfish all year round, if you are following sustainable guidelines, you wouldn’t get crays between July and October”. The crew also aim to catch fresh bait for a trip rather than using frozen bait in plastic bags.

Through this partnership, Fishing and Adventure will be able to share Sustainable Coastline’s key messages and ideas around minimizing single use plastics, recycling, cleaning up the coastline and protecting NZ waterways. “Sustainable coastlines are a such a great team of passionate people. We feel privileged to be able to help spread awareness of how each and everyone one of us can help look after our beautiful beaches and marine environment” Adds Parry.

Check out their Love Your Coast, Love Your Water and Litter Intelligence for more detail on how they look after our coastlines and waterways.